The Apple iPhone 15 is here, and so is something else: the hard sales pitch. Your wireless carrier is probably all up in your inbox — and your actual mailbox, your Sunday newspaper, on Monday Night Football, etc. — pushing you to upgrade! Upgrade! Upgrade! Inevitably, you’ll start to wonder whether it really is time to trade in your old iPhone after all.

It’s a hard question to answer, and a lot depends on the age and condition of your current phone and how you use it. But generally speaking, it’s easier than ever to keep using your phone for five or more years before its age really starts to show. If you’re still rocking an iPhone 11 or XR and you’re perfectly happy with how it’s performing, then you can probably squeeze another year or two out of your investment, especially if dwindling battery performance is your main concern — battery replacement is much cheaper than buying a new phone.

There’s another factor in the mix this time around USB-C. It replaces the Lightning port that Apple has included on its phones for the past decade, so you may need to sort out solutions for any proprietary Lightning accessories you’ve been using. That will be a pain for some, but in the long run, the switch to USB-C comes with big advantages. You’ll be able to use the same charger as your MacBook or share a power cable with your friend who has an Android phone. Most USB-C accessories just work with the iPhone 15, too — suddenly, the SD card reader you use with your laptop can plug right into your phone. It’s a beautiful thing.

All this is to say, if you are ready to upgrade, then this is as good a time as any. While the iPhone 14 series offered only a few new features — mostly reserved for the Pro models — this year feels a little different, no matter whether you’re considering a pricier Pro or a standard iPhone 15.

Technically speaking, the iPhone 15 series costs the same as the 14 did at launch. The iPhone 15 and 15 Plus start at $799 and $899, respectively, with the 15 Pro starting at $999. But this time around, Apple eliminated the $1,099 Pro Max with 128GB of storage, so the lowest price of entry is now $1,199 for the 256GB Pro Max.

Even though many people will subsidize the cost with carrier promotions or spread the payments out over two or three years, any of these phones is still a significant amount of money. But if now’s the time to upgrade, we’ll help you make the right choice for your investment.

The best iPhone for most people


The base model of Apple’s iPhone 15 features an A16 chip, a 6.1-inch screen, a USB-C port, and a 48-megapixel main camera, with storage configurations starting at 128GB.

Screen: 6.1-inch 2556 x 1179 OLED, 60Hz refresh rate / Processor: A16 Bionic Cameras: 48-megapixel f/1.6 main with sensor-shift IS, 12-megapixel ultrawide, 12-megapixel selfie / Battery: not advertised / Charging: 27W wired, 15W wireless MagSafe, 7.5W Qi / Weather-resistance rating: IP68

The iPhone 15 is a bit of a remix. It picks up some new bits from the previous generation’s Pro models, like the Dynamic Island and an A16 Bionic sensor, and adds some flavor of its own with a new high-res image sensor and that much-touted USB-C port. It’s not entirely new, but it’s a solid step up from the iPhone 14 — in short, exactly the kind of update we’ve come to expect from the non-Pro iPhone series.

The 15 doesn’t get everything that the 14 Pro introduced. The always-on display that keeps your dimmed lock screen, well, always on is still reserved for the 15 Pro and Pro Max. The 48-megapixel sensor on the 15 and 15 Plus is new but is physically smaller than the one used by the Pro phones. And the iPhone 15 is still stuck with a standard 60Hz screen in a year when most midrange Android phones come with at least 90Hz displays.

The iPhone 15 lacks a telephoto lens, but a 2x crop mode with the new high-res main camera sensor is the next best thing.

Photo by Dan Seifert / The Verge

There’s plenty that you don’t get on the 15, but what you do get is compelling — especially if you’re upgrading from a standard 11 or 12. The new camera’s 2x crop zoom is a great option for portraits, and the Dynamic Island will helpfully put important info at the top of your screen when you need it. The jump to USB-C may be mildly annoying as you sort out your charging cables but will be an overwhelmingly positive change in the long run.

The iPhone 15 is far from the most exciting phone announced in 2023, but it represents a smart mix of updates for its price. If you’re the kind of person who wants to get the very most out of their phone, then you’ll want to look to the Pro models. But if you just want an iPhone that will get you comfortably through your day, take great photos, and keep up for years to come, then the iPhone 15 is your best bet.

Read our full Apple iPhone 15 review.

Best high-end iPhone

Side profile of the iPhone 15 Pro


Apple’s iPhone 15 Pro has a lighter titanium build, a USB-C port with faster 3.0 speeds, improved cameras, a customizable Action Button in place of the old ring / mute switch, and thinner bezels around its 6.1-inch display.

Screen: 6.1-inch OLED, 120Hz refresh rate / Processor: A17 Pro Cameras: 48-megapixel f/1.8 with sensor-shift IS, 12-megapixel 3x telephoto with OIS, 12-megapixel ultrawide, 12-megapixel selfie / Battery: not advertised / Charging: 27W wired, 15W MagSafe wireless, 7.5W Qi / Weather-resistance rating: IP68

There both is and isn’t a lot that’s new in the iPhone 15 Pro. Like the 14 Pro, it has a 6.1-inch ProMotion display and three rear cameras and comes with the Dynamic Island and always-on display.

But pick the 15 Pro up, and you’ll immediately realize that this is indeed a very different device. It’s 19 grams lighter than the 14 Pro, so it’s appreciably easier to hold, and the edges are gently curved for a more comfortable grip. There’s a new Action Button on the side where the mute switch used to be and an entirely new port on the bottom. They’re small changes that add up to a lot.

The new titanium exterior helps make both 15 Pro models appreciably lighter than their predecessors.

Photo by Vjeran Pavic / The Verge

Under the hood, there’s a new A17 Pro chipset that makes it possible to play AAA games on your phone. There are some nice software-based camera improvements, too, including two new 28mm and 35mm “lenses” for the main camera to complement the 3x telephoto lens (about 77mm). And like the regular 15 and 15 Plus, you can now apply Portrait Mode to photos after you take them. Videographers will also appreciate access to a new ProRes Log recording option that makes it easier to incorporate iPhone footage into multi-camera shoots.

Those are some powerful new features, but you don’t have to be a “Pro” anything to enjoy using this device. It’s worth the extra expense over the regular 15 if you appreciate a bit more customization and flexibility from your device — you can do a lot with that Action Button — and you’ll take advantage of the extra camera options. No professional credentials are needed.

Read our full Apple iPhone 15 Pro review.

Best iPhone for photographers


The Pro Max is the largest and highest end of Apple’s iPhone 15 options. It matches the iPhone 15 Pro in most specs and features but has a 6.7-inch screen, a bigger battery, and a longer 5x telephoto lens. It also starts with 256GB of storage, twice the amount of the base 15 Pro.

Screen: 6.7-inch OLED, 120Hz refresh rate / Processor: A17 Pro Cameras: 48-megapixel f/1.8 with sensor-shift IS, 12-megapixel 5x telephoto, 12-megapixel ultrawide, 12-megapixel selfie / Battery: not advertised / Charging: 27W wired, 15W MagSafe wireless, 7.5W Qi / Weather-resistance rating: IP68

In recent years, the two Pro model iPhones included broadly similar camera hardware. That’s changing this year as the bigger model takes a bit of a departure with a new 5x zoom lens. It takes the place of the 3x telephoto, which is still used on the 15 Pro. Aside from different screen sizes and batteries, that’s the only real feature difference between the 15 Pro and Pro Max. And for certain photographer types, it’ll be enough to make the bigger phone that much more appealing.

The 15 Pro Max’s telephoto camera reaches a 120mm equivalent focal length to bring distant subjects a little closer.

Photo by Allison Johnson / The Verge

The 15 Pro Max’s 12-megapixel, 5x lens is equivalent to 120mm on a full-frame camera. It makes for dramatic portraits and allows you to play with subject compression in a way that isn’t possible with a 3x lens. There’s robust image stabilization and image quality is good — the Google Pixel 7 Pro’s 5x camera comes out ahead in fine detail retention, but you have to look closely to see the differences.

There are a couple of caveats to this recommendation: first, the Pro Max’s steep $1,199 starting price will understandably be too steep for many people. It’s also worth noting that the regular 15 Pro performs better than the Pro Max at the 3x focal length — makes sense since it’s using optical rather than digital zoom. If that 77mm equiv. length is a favorite, then you might be better off with the standard Pro. But most photographers will appreciate the extra versatility of the 5x lens, and the 2x crop mode on both models does a good enough impression of a shorter zoom lens.

Oh, and there’s one more bit of good news: the 15 Pro Max is 19 grams lighter than the 14 Pro Max, which is significant. If its predecessor’s heavyweight put you off, then you’ll probably find the 15 Pro Max more appealing.

Read our full Apple iPhone 15 Pro Max review.

The iPhone with the best battery life

The camera module on the iPhone 15 Plus


Apple’s iPhone 15 Plus is the jumbo-size version of the standard iPhone 15, equipped with a larger 6.7-inch screen and bigger battery. Otherwise, it’s pretty much the same as the base model and likewise starts at 128GB of storage.

Screen: 6.7-inch Super Retina OLED / Processor: A16 Bionic Cameras: 48-megapixel f/1.6 main with sensor-shift IS, 12-megapixel ultrawide, 12-megapixel selfie / Battery: Not advertised / Charging: 27W wired, 15W wireless MagSafe, 7.5W wireless Qi / Weather-resistance rating: IP68

Only a couple of spec differences separate the iPhone 15 and 15 Plus — and $100 in MSRP — but boy, do they make a difference.

The 15 Plus has a bigger 6.7-inch screen and a bigger battery, which, by Apple’s metrics, means it can stream 20 hours of video versus 16 hours on the regular 15. But what that actually means is that you can get through well over a day of heavy use on the 15 Plus before you need to recharge, and many people will easily get through two full days on a single charge. That’s better than the similar-sized 15 Pro Max, which has more power-hungry features like a ProMotion display, and it makes the 15 Plus easily the best iPhone at any price in terms of battery performance.

The 15 Plus’ bigger size means it can include a bigger battery.

Photo by Dan Seifert / The Verge

The bigger screen will, of course, be attractive to those who prefer a larger display, too. If your phone is where you watch most of your shows and movies, or if you use a bigger text size, then that might be a feature worthy of the extra cash, too.

The iPhone 15 Pro is just $100 more and comes with a lot of nice upgrades like the almighty Action Button, a high-refresh-rate screen, and a dedicated telephoto camera, for starters. But the 15 Pro can’t touch the Plus’ battery performance, and if a bigger screen is more important than the other upgrades, the 15 Plus is the best choice.

Read our full Apple iPhone 15 Plus review.

Best cheap iPhone


The 2022 iPhone SE will last for over five years if it’s taken care of, thanks to Apple’s excellent track record of offering iOS updates to older devices. But its tiny 4.7-inch screen feels cramped now and may be tough to use in five years’ time while apps and webpages continue to be designed for bigger screens.

Screen: 4.7-inch Retina LCD / Processor: A15 Bionic Cameras: 12-megapixel f/1.8 with OIS, 7-megapixel selfie / Battery: Not advertised / Charging: Wired, 7.5W Qi / Weather-resistance rating: IP67

The third-gen iPhone SE, released in 2022, is sort of the default winner in this category. It’s the least expensive iPhone you can buy, and for its $429 starting price, it includes some major feature upgrades most midrange phones don’t offer, like wireless charging,  a flagship processor, and an IP67 rating for good water and dust resistance. But the experience using the SE is hampered by its small display — a carryover from an old iPhone design that isn’t aging well. If you can pay the extra $170 for a new iPhone 13 at $599, you should absolutely do that. Still, on sheer ROI, the SE is hard to beat at its price.

This recommendation comes with some big caveats, starting with that screen. It’s small — at 4.7 inches, it’s significantly smaller than the iPhone 13 Mini’s display, even though the SE is slightly taller and wider than the Mini. That’s because the 2022 SE uses a very old iPhone design that dates back to the iPhone 6S. The screen feels cramped, and the LCD technology looks dated. It’s also the only iPhone left that retains the home button and its fingerprint scanner rather than Face ID, which might be preferable if you hate gesture navigation. Most of us are getting along just fine without a home button, so this one is really down to personal preference.

The iPhone SE uses an old design, but it’s a great value. It’s also probably your last chance to buy an iPhone with a home button if that’s a thing you’re clinging to.

Image: Allison Johnson / The Verge

There are a couple of other low points: the camera system doesn’t have a night mode, and there’s only 64GB of storage on the base model. But if you’re accustomed to a bigger phone screen, that 4.7-inch LCD might be the thing that’s hardest to live with. There are also rumors of an iPhone SE in 2024 with a 6.1-inch OLED screen — big if true, literally. That’s an upgrade worth waiting another year for if you can hold off. But if a small screen doesn’t bother you, then there’s no better deal than the iPhone SE.

Read our full Apple iPhone SE (2022) review.

What about the iPhone 13 and 14?

When the iPhone 15 series arrived, it displaced the 14 Pro models and the 13 Mini (RIP to the last great tiny phone), but the iPhone 13, 14, and 14 Plus are still sold new by Apple. They’ve naturally been discounted from their starting prices, with an iPhone 13 starting at $599, the 14 at $699, and the 14 Plus at $799.

If you’re paying out of pocket and want to save a bit of cash, then one of these previous-gen models would be a fine choice. The iPhone 13 will probably only receive three or four more iOS updates at this point, but if you’re likely to trade in for a new phone in about three years, then that’s no great loss.

There’s also a compelling argument for buying an iPhone 14 Plus at its new discounted rate. Its battery life is every bit as good as the 15 Plus’, and it has the same large screen that lots of people like. But it’s still a pricey phone at $800, and at this point, you might as well make the jump to USB-C on the 15 Plus and get the Dynamic Island along with it.

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